With over a decade in the marketing game, John-Henry Scherck has seen it all. As a seasoned B2B content strategist and SEO consultant for major SaaS companies like WP Engine and DocSend, John-Henry has some big predictions as we settle into 2022. In today’s episode, CEO Ross Hudgens and John-Henry discuss what’s evolving in SEO and content. The pair update their conversation from 2019 and share their newest lessons, such as the latest necessity of technical SEO, how to choose the best CMS and finalizing the debate between utilitarian content vs. engaging content. Their answers may surprise you.