Siege Media started as a link building agency sending thousands of targeted cold emails each month and continued with that process for a decade. After a lot of deliberation and data analysis, we’ve realized that manual link building doesn’t make sense for 90%+ of the companies we help. To understand how we came to this conclusion, it might be helpful to hear the backstory. At the beginning of Siege Media’s development 10 years ago, our biggest focus was link generation for our clients. We created manually promoted linkbait, very often without any attachment to search volume. Over time, we incorporated more and more search-volume-driven content into what we do. We realized this performed better because it created on-brand content and generated secondary KPIs, not just links. Learn how we came to this conclusion in today's episode.