Interactive content is any content users can manually interact with and change. Calculators, generators, quizzes and tools are all examples of interactive content that will change as you input or update values for the end user. This content is extra valuable because it gets users engaged with your brand, and that’s much harder to do with plain text. Once you have consumers moving around your website and using it, you’re that much closer to them making a purchase. At Siege, we create dozens of interactive content assets for our clients each year. The value of those assets amount to over $90,000,000 in yearly traffic value. In this episode, we’ll share when you should create interactive content (and when you shouldn’t), best practices for creation and high quality examples to inspire your next project.