Six Stories’ Kelsey Jones joins us on Content & Conversation. Jones is a writer and digital marketing consultant who specializes in content-driven strategy. She has expertise from her time as NeilPatel.com’s VP of Content Strategy and her tenure as the Executive Editor for Search Engine Journal. Today, she splits her time implementing both SEO strategy and content audits for major companies like Ford, SalesForce, and Yelp, while also spearheading her own podcast, StoryShout. In today’s episode, Kelsey breaks down her philosophy for content audits. After a decade in the SEO game, this philosophy comes with recommendations for audit processes, ideal team structures, and why executing a content audit sooner rather than later may be the difference in hitting those performance goals.