TrustRadius’ Mark Barerra joins us on Content & Conversation. Barrera and the concept of trust have a history of going hand-in-hand. With 15 years of experience in digital marketing and SEO, Barrera leads TrustRadius’ SEO and review generation efforts — increasing their monthly traffic by 230% in only six months. Impressed? Today, Mark continues to move the needle in content optimization and search, helping uphold TrustRadius’ reputation as the most reliable review website in business technology. Plus, he even founded his own SEO conference. In today’s episode, Mark and Ross discuss TrustRadius’ unique offerings and strategies. From serving as SEO consultants to their clients and performance tracking against competitors to finding the secret sauce that defines their user-review recipe, the pair offer a multitude of great tips that you can apply to any B2B business.