Digital marketing and SEO is known for its endless ebbs, flows, and unpredictability. Early in her career, Abby gravitated towards these details and invited the chaos of the marketing world in, ultimately leading to her success in the profession today. With more than five years leading SEO and content strategies (specifically for SaaS and e-commerce brands), Abby has had a full spectrum of experiences that have warranted accolades like AdFed’s 32 under 32. In today’s episode, Abby joins Ross to discuss the keywords less traveled — zero volume keywords. They discuss why these lower-difficulty topics may surprise you with significant traffic increases, how to find them, and how this could fit within your overall strategy.