As the world moves deeper and deeper into digital-first services, niche markets are seeing a boom in competition on the SERP — real estate is no exception. With previous experience as the Director of SEO at Zillow and now the founder and Lead SEO Consultant for her own firm, Conifr Media, Kristan knows how competitive the real estate industry can be. In today’s competitive market, SEO for real estate is more vital than ever. In this episode of Content & Conversation, Kristan and Ross discuss duplicative content in a competitive space, how to optimize for local keywords, and guiding enterprise clients on SEO strategies and link acquisition.