In this episode, the Co-Founder and CMO of LawnStarter, Ryan Farley, sits down with Ross to discuss the benefits to an all-in approach to SEO and how investing in content early pays off — $2 million in traffic value to be exact (according to Ahrefs). The importance of local optimization, content hubs, and how Google does and doesn’t reward people-first content are topics of lively conversation. Check out the episode to learn more about how Ryan turned his company into an SEO powerhouse.