Gaetano isn’t your typical digital marketer. He possesses a unique background as a musician and producer — attributing the necessary hustle in the music industry to his success in marketing and SEO today. In the marketing world, Gaetano built a reputation as a force to be reckoned with, earning consistent wins for Fortune 500 brands and, most recently, scaling a VC-backed tech startup from 0 to 125,000 monthly visits in six months. In this episode, Gaetano brings his B2B expertise in growth marketing and SEO to the table. Together with Ross, the pair discuss how search can lead to demand generation, pacing high quantities of content, and how to uncover your business potential for unlikely topics in your vertical.