Since appearing on Content & Conversation three years ago, Eli has kept busy. After leaving Survey Monkey as Director of Growth in 2019, Eli advised for top brands like WordPress, Gusto, and Coinbase, all while writing his first book — Product-Led SEO . In this episode, Eli and Ross discuss why SEO isn’t often the answer for startups. With many venture capital companies cutting back on budgets, Eli breaks down what startups should focus on instead and how devising your own strategy will ultimately get you to the other side.