Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!” -> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability. -> How to optimise your subject line to get more of your emails opened. -> How to segment your email list. -> How to avoid alienating your subscribers. -> How to use AI to help you be more benefit-focused by feeding in your product features. -> How to avoid the spam folder! -> The metrics that will let you know whether you are succeeding or failing with your email marketing. -> The power of short sentences. -> What you need to have done BEFORE and AFTER you add your CTA in your email. -> How to use your own Spam folder to avoid being caught by other people’s spam filters. -> How to use the 80/20 rule for deciding how often to send promo emails. -> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 23 - How to Craft an Offer That Sells -> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened -> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! -> EP 207 - How AI is Changing the Marketing Game For Small Business Owners -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick ->EP 237 - How & When to Hire a Copywriter with Belinda Weaver