Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales. Listen to This Episode to Hear More About: -> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately). -> How to craft a compelling headline and the “unforgivable” mistake we see on most websites. -> The right and wrong way to use visuals on your site when it comes to making sales. -> What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward. -> The tech hiccup you need to see your web admin about right now to make sure it’s not happening to you (this one costs you visitors even BEFORE they get to your website!) -> The must-do process when thinking about your website navigation. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Amazon Cloudfront -> Google Cloud CDN -> Ep 23 - How to Craft an Offer That Sells -> EP 25 - Is SEO Still Relevant When Creating Content With Kate Toon -> EP 206 - 16 Essential Elements of a Successful Sales Page -> Yvonne Shepherd - Women’s Fitness Adventures -> Stacey Morgan - ROAR Success