Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin helps leaders excavate and distil their truth through her unique method called The Dig®. She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.” Listen to This episode to Hear More About: -> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!) -> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable! -> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are. -> Erin’s 10-word operating system. -> The one intention we should all have when making a presentation to an audience The real reason you might be feeling resistance to being more visible (and it’s not what you think). -> Why self help is not about changing people, but rather helping them get back to the most true version of themselves. -> How to find the most powerful ways for you to create your unique content with ease. -> The 3 truths we have running all the time (and why understanding this can unlock your communication). -> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is. -> How to access Erin’s FREE Head-Heart-Core Video Training. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Erin Weed -> Erin’s FREE Head-Heart-Core Video Training -> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program -> Belinda Weaver - Copywrite Matters