Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with. While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types. PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book. VISIT: TheProfessionalCoachBook.com Listen to This Episode to Hear More About: -> Why you need to shift from an “Amateur” to “Professional” mindset in your business. -> The 8 Pillars of Professionalism that help you grow a more successful and robust business. -> Why we’re getting what it means to have a “work ethic” wrong (and how that’s burning us out!). -> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you! -> Why you may be taking the services you offer for granted and why that’s diminishing the value you are getting paid. -> How to deliver “exquisite client support” (and why this matters now more than ever!). -> How to set professional pricing and why this doesn’t have to be daunting. -> The difference between being burdened by your business and liberated by your business. -> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be. -> How jargon is killing your ability to attract high value clients. -> The business success roadmap Melinda has shared with over 100,000 business owners -> How to apply the power of leverage to: time, wisdom, expertise, content and impact. -> How to get off the “feast or famine” rollercoaster when it comes to business growth. -> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer. -> How Melinda is making money “fun”! -> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money. -> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”. -> Why “charge what you’re worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world. -> “Aligned Pricing”  - how to align your pricing with the results you’re delivering so you can better communicate value. -> The “reverse” thinking that will help you price and package your products in a profitable and aligned way. -> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!) -> How to have a big business while protecting your self care (even during busy launches). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Get The Professional Coach Book + Bonuses HERE -> Melinda Cohan - The Coaches Console -> Episode 15 - How to Create Great Content Without Burning Out -> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett -> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan