The Features Trap
You women make my business heart sing! Thanks for the reminder to focus on what’s in it for them - my clients don’t want to know about the boat, they want to know how the boat will get them to higher ground - well, that’s the analogy as I clean up from cyclone Ellie with you two in my ears. I always look forward to your podcasts, and again felt like we were in a casual three way chat. It’s easy to get carried away with the product features and forget to highlight what we all want to know - the benefits of what we provide. Gardening with you two in my ears is always so productive. :)
Hats by Felicity via Apple Podcasts · Australia · 01/13/23
More reviews of Content Sells
I listened to this podcast on Friday and it was amazing and the timing of this content is very relevant for me too. I've realised I need to carve out some time from my week to ensure I get a chance to listen to all the other podcasts on here. Great content, thank you. Love it! xxRead full review »
Sonia Magliocchi via Apple Podcasts · Australia · 05/01/16
I’m just loving this podcast. Suzi and Michelle really compliment each other, are enjoyable to listen to, and the content is informative, practical and helpful. I’ve learned so much already! Thank you 👏👏👏❤️❤️
Fred9875 via Apple Podcasts · Australia · 11/09/20
Thanks content mavens for these awesome 10 tips - biting off a chunk of my elephant today! A must listen podcast for small business owners.
katsem64 via Apple Podcasts · Australia · 09/27/16
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