The online space has become vitally important for organisations. In the last year, organisations across the globe have been forced to adopt various online practices at a rapid pace to ensure they remain relevant. Whilst a simple website may have been sufficient not so long ago, this is no longer enough to stand out from the crowd. RSM South Africa CEO, Louis Quintal, chats to Jacques Du Bruyn, Managing Director and co-founder of Flume, an award winning full-service digital marketing agency, about what businesses should be doing to remain relevant online.