This episode's guests are Giorgia Granata and Eli Khrapko. After excelling as a haute couture fashion director  and air force pilot (who flew missions in Afghanistan) the journey to developing an eco-friendly intimate cleansing product may not have been an obvious one. But Giorgia and Eli met whilst studying for their MBAs at London Business School and there they came up with the idea of  a truly biodegradable, organic alternative to wet wipes, and a herald of the next stage of green consumer goods. wype, the brand, has gone from strength to strength, and Giorgia and Eli tell their story with refreshing frankness. Join us for a feisty and sometimes controversial conversation with Chris Caldwell. Whatever happened to the bidet? The secret – and misogynistic – history of wet wipes Disposability, flushability and greenwashing: don’t believe the marketing hype! Taking the fear out of feminine healthcare messaging Why sustainable options will never hit cost parity (and that’s fine)  Bootstrapping: the halo slips Humour as taboo-busting tool Should we laugh at climate change? Wow, did we disagree on this! Is it time to give up on green marketing? (yep, another disagreement!) Finding community and brand ambassadors in unlikely places '...and so I thought, Is there a way that we can create an eco-friendly alternative that provides obviously the sensation that people are seeking, but without the kind of environmental damage? And so that's when we kind of came up with this natural gel that affords the same kind of moisture and cleansing power, but without the drawbacks that wet wipes are having on the environment.And our intuition has been proven right, not only by the performance of the company in time, but also by the fact that the problem has been increasing despite the efforts of the authorities, water companies and everyone else...So it's definitely something that we're very passionate about....' '...I think there's absolutely a responsibility on businesses to have sustainable practices and to, you know, be thinking about that through every single part of the decision making...' REFERENCES: https://wypeuk.com/ https://www.linkedin.com/company/wypeuk/ https://www.london.edu/news/the-medium-is-the-message-wype-becomes-a-media-star-2145 https://wypeuk.com/pages/private-investment-page-wype-community Conversations on Climate is a podcast produced by United Renewables in association with the London Business School Energy Alumni Club.  It brings together the best minds from academia and business, to offer their experience and expertise in the face of climate change –from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs.  For more top-quality interviews with our incredible guests, subscribe to our youtube channel or follow us on twitter. We’d love to have you join us! Don’t forget to share with your colleagues, friends and family. We would love to hear your opinions and feedback, so please leave your comments on our platforms. We talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We listen to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter. Season 2 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB. For more information visit: https://www.unitedrenewables.co.uk/resources Please visit our YouTube channel, where all of our Conversations are available for you to enjoy. SUBSCRIBE TO THE CHANNEL HERE: https://bit.ly/3GZpd7R  and ring the notification bell Join us on Twitter: https://bit.ly/3MnhuSf  Join us on Facebook: https://bit.ly/3Q5UKcj  Join us on LinkedIn: https://bit.ly/3tFEnK3