Aaron Hurst is the foremost expert on the science of purpose at work and in 2014 brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the social learning platform that enables employees to help each other grow and be fulfilled at work. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He is a third generation graduate of the University of Michigan.