“The biggest tailwind is going to be the voice of young people demanding that the grownups do not ignore warnings about pandemics, about climate change, about gross inequality. One of the headwinds I'm very concerned about is a retreat to nationalism. We know that trade – global trade – has been tremendously helpful, lifting hundreds of millions of people out of poverty.” When William Lever packaged Sunshine – his first bar of soap – in the 19th Century, he couldn’t dream that his company would someday grow to include more than 400 brands, including Dove, Lipton, and Ben & Jerry’s. Today, Unilever CEO Alan Jope dreams of continuing that growth, as long as it is both responsible and sustainable. “The business case for sustainability is, in our view, completely proven,” he tells Mike. “Our brands that score higher on social and environmental responsibility are growing much faster, almost twice as fast as the rest of the portfolio. … It has been an absolute spur for innovation.”