Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success.  00:00 Introduction and Guest Background 00:59 Carol's Journey and Book Contribution 02:48 The Impact of 'Buyer First' on Salespeople 04:57 The Concept of Collaborative Selling 09:20 The Importance of Mindset in Sales 10:56 Overcoming Non-Supportive Beliefs 17:49 Personal Growth Through Writing 'Buyer First' 19:39 Dealing with Bad Sales Days and Final Thoughts   Find Carole on LinkedIn  Order BuyerFirst on Amazon or here: https://carolemahoney.com/books/buyerfirstbook/