In this episode of Core Brands, host Roberta interviews Lyndsey, the founder of Kind Jewels, a brand that prioritizes ethical and sustainable jewelry practices. They delve into Lyndsey's inspiring journey from a corporate career to establishing her own business, driven by a life-changing trip to Africa that sparked her passion for ethical jewelry. Lyndsey shares how she built Kind Jewels, navigating challenges like finding reliable suppliers and maintaining transparency in gemstone sourcing. She also discusses her commitment to educating consumers about where their jewelry comes from and her upcoming initiatives, including recently launched ambassador program and online jewelry-making courses. Key Takeaways Inspiration: Lyndsey's transformative trip to Africa inspired her commitment to ethical jewelry. Ethical Sourcing: Highlighting the importance of fair labor and sourcing practices in the jewelry industry. Resilience in Brand Building: The journey requires persistence and learning from challenges. Transparency: Lyndsey stresses the need for clear sourcing practices in the industry. Supportive Community: She values community as essential to small business success. Future Goals: Plans to launch online courses to expand the brand. Notable Quotes "I just felt like this was meant to happen." "I really feel that in my heart about this." "Just keeping going with it is what I'm most proud of." Chapter Highlights 00:00 – Introduction and Icebreaker 02:00 – The Birth of Kind Jewels 07:54 – Transitioning to Full-Time Entrepreneurship 14:31 – Ethical Sourcing and Supplier Relationships 24:13 – Challenges in Building a Brand 30:52 – Future Plans for Kind Jewels Follow Lyndsey and Kind Jewels: You can follow Kind Jewels on Instagram and explore everything they offer through the links provided. As a proud brand ambassador, I'm happy to share my link for any future purchases you make with Kind Jewels! Stay connected with Roberta: Follow on Instagram: @designbyroberta and @coreandformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!