This episode is Part 3 of 3 of a special series on Direct to Consumer companies focused on the golf market. This episode features Mike Gottfried, Founder and CEO of Piper Golf (www.piper.golf). Piper Golf makes performance golf balls at reasonable prices using a simple fitting system. Listen to the episode to hear how Mike thinks about digital marketing, building lifetime value in golf and the role of experimentation in business. After the interview, Roberto and Dan discuss takeaways from the discussion with Mike. If you are interested in trying Piper Golf balls, use code CRS10 at checkout on piper.golf.