"Marketing CPA firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless."By Jean CaragherFor CPA TrendlinesIn the latest episode of Capstone Conversations, Stacy Dreher, the Director of Practice Growth at James Moore & Company and the Association for Accounting Marketing’s (AAM) 2024 Marketer of the Year, dives into the world of accounting marketing and offers applicable advice for CPA firms of all sizes.  Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network hereDreher’s journey in the field is nothing short of inspiring. Having joined James Moore & Company in 2014 as a marketing manager, she rose to Director of Practice Growth by 2020, a time that tested marketing professionals like never before. Her leadership has helped shape a dynamic six-member team, navigating challenges and opportunities in an ever-evolving industry.