Being authentic is so powerful. No matter what you do or how you use your creativity, there’s so much strength in being authentically you. In this episode, I was joined by Krista Ripma, cofounder of Authentic Audience, a marketing agency that believes in honest marketing. Kristy shares some of the biggest misconceptions around marketing and what marketing truly means to her. She shares how she approaches marketing strategies for her clients and why she’s decided to keep a small but mighty team. We talk about authenticity, boundaries in business and so much more! (This episode was pre-recorded on April 9, 2020)   What’s in this episode: How Krista got into a career she loved doing Being open to the evolution of things Why naming your dreams and putting them out there is crucial How people approach working with Krista The biggest misconception around marketing What marketing means to Krista How she figures out the best approach for her clients Her big realization that she had this year and why she wants a small team Being in service to your own business Putting boundaries around your business and relationships Why Krista believes in being authentic    About Krista: At the center of Authentic Audience, is our cofounder, heart and soul, Krista Ripma. Her mission is to inspire others to tell their stories and share their truth through radically honest marketing. Because Krista intimately understands the web of personal passions, online platforms, and the human networks that drive success, she is able to create and hone stunning and compelling brands and digital launches.   Connect with Krista: Website | Instagram    Links: Walking the Talk with Gay Hendricks The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Marketing Fundamentals Course Sparketype Test The Pattern App The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield   Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make a positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to forget the rules and follow your joy!