Steven Morris is a Brand and Culture Advisor and Speaker and the author of The Beautiful Business. He partners with business leaders to mine, articulate and activate the unique belief systems to create organizational integrity, connected cultures and evolved brands. Today, Aviv and Steven embark on a rich exploration on purpose, and the creativity of people. Steven speaks to the inspiration that guided and continues to guide his work. They dissect Steven’s long held mantra, ‘There is nothing more powerful than a united group of souls ignited in a common cause with love at the core.’ Finally, Aviv and Steven expound on the examination of life and reflect on Mary Oliver’s query, ‘What is it you intend to do with this one wild and precious life?’ 00:59 – Aviv introduces today’s guest, Steven Morris who shares the inspiration behind his signature mantra, ‘There is nothing more powerful than a united group of souls ignited in a common cause with love at the core’ 08:43 – Steven defines the business he is currently in 11:23 – Reframing ‘businesspeople’ as creatives 15:28 – Steven talks about his book, The Beautiful Business 18:26 – A sense of agency and Steven’s purpose journey 27:57 – Discovering purpose and how Steven’s purpose exploration impacted how he approaches business 34:52 – A critical lesson in entrepreneurship 43:16 – An identity unravelling 47:43 – Steven opens up about insights from his own personal discovery process 52:41 – The continual examination of life 58:51 – The Great Resignation 1:04:15 – The globalization of our society 1:07:07 – Questions Steven hopes business leaders start to ask after reading his book 1:15:41 – Parting words of wisdom from Steven FULL SHOW NOTES: https://www.avivconsulting.com/cnf115