Ralf Specht is a visionary business leader and creator of the Soul System, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. He is the author of Building Corporate Soul: Powering Culture & Success with the Soul System and Beyond the Startup: Sparking Operational Innovations for Global Growth. Today, Aviv and Ralf expound on the key question that has been at the forefront of Ralf’s mind for years: How do we build and sustain a human-centric performance culture? Ralf speaks to his driving vision to make soulless companies a thing of the past. Aviv and Ralf explore the value in organizations cultivating a shared purpose and fostering a great corporate culture. If you can walk the talk and make that tangible, incredible results can be unlocked.    00:51 – Aviv introduces today’s guest, Ralf Specht who shares his vision   07:37 – Core agreements that shaped the trajectory of Ralf’s company 09:59 – Formative lessons Ralf learned as CEO  12:13 – Building and cultivating a shared purpose  18:43 – The Soul System, explained  25:14 – Fostering a sense of belonging through open conversations and connecting purpose, mission, and vision to the work you do every day  31:54 – How Ralf transitioned from a corporate to a consulting frame of mind  33:48 – Daring to be human again  38:12 – Advice Ralf would give to his younger self and two learnings Ralf values above all others  39:10 – Final words of wisdom from Ralf FULL SHOW NOTES: https://www.avivconsulting.com/cnf120