Mark Carpenter is a speaker, consultant, serial storyteller and the author of Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire. Mark’s passion is in helping others achieve more of their potential through perspective and guidance. Today, Aviv and Mark engage in a rich discussion on the power of storytelling and break down the three key elements of any great story. Mark provides advice and best practices for honing your storytelling skills and expounds on the stories we, as a society, must develop to highlight the human condition.  00:57 – Aviv introduces today’s guest, Mark Carpenter who shares what he enjoys most about storytelling and the power of connecting through stories  06:05 – Where Mark’s passion for storytelling arose  07:23 – What we don’t understand about stories and the three biggest mistakes people make when telling stories  12:23 – Aviv and Mark engage in an exercise to provide the three major components of a story  17:35 – What an effective story and storyteller looks like  24:39 – Why adults and children listen to stories similarly  27:28 – Why Conflict is key  30:08 – Three steps of crafting and delivering a great story  35:48 – Aviv and Mark speak to the critical stories about the human condition that we must be developing  39:16 – Final words of wisdom from Mark FULL SHOW NOTES: https://www.avivconsulting.com/cnf122