Eddy Badrina is the CEO of Eden Green, a vertical farming company that helps people around the world sustainably grow large amounts of food using less land, water, and energy. Eddy is a purpose-driven leader, focusing on employees, inspirational organizational culture, and the communities he serves. Today, Aviv and Eddy share in an exploration of empathetic leadership, what it means to build a ‘redemptive organization,’ and key learnings and formative moments from Eddy’s journey.  01:40 – Aviv introduces today’s guest, Eddy Badrina who shares what he loves about the work he’s currently doing and the problems Eden Green is solving 06:22 – Vertical farming, explained and what Eden Green does 12:07 – Food Insecurity around the globe 17:42 – Other key players in the vertical farming value chain 21:14 – The demand for ‘organic’ 22:37 – Eddy’s vertical farming origin story 24:08 – Building a ‘Redemptive Organization’ 27:09 – Eddy reflects on key learnings from working at The U.S. Department of State and The White House 31:17 – The formative moment that awakened this sense of empathetic leadership in Eddy 34:21 – Advice Eddy would give his twenty-five year old self and two learnings that Eddy values above all else 35:26 – Final words of wisdom from Eddy  FULL SHOW NOTES: https://www.avivconsulting.com/cnf124