Ashley Reichheld & Amelia Dunlop are both passionate leaders within Deloitte Digital. Ashley works as a Principal and Customer & Marketing practice leader, while Amelia is the Chief Experience Officer. Their research is codified in the new book, The Four Factors of Trust : How Organizations Can Earn Lifelong Loyalty , where they offer practical guidance to measure and build trust in the relationships that matter most by cultivating humanity, capability, transparency and reliability. Join Aviv Shahar as he engages in a meaningful discussion with Ashley Reichheld & Amelia Dunlop centered on trust, humanity, purpose, and meaning. 00:30 – Aviv introduces today’s guests, Ashley Reichheld & Amelia Dunlop, who reflect on today’s topic: The Four Factors of Trust 02:56 – Key learnings Ashley & Amelia would pass along to the younger generation as they begin to shape their careers 04:49 – What younger workers think about trust and empathy 06:26 – Defining and measuring ‘humanity’ and how it relates to trust 09:42 – What it occurring with Generation Z 13:27 – How leaders can cultivate an environment of trust 16:29 – Why trust is critical across multiple institutions 17:34 – Reclaiming our humanity 19:54 – Ashley & Amelia share early influences on their careers 21:18 – The gender imbalance & sustainability 24:38 – Advice Ashley & Amelia give to young women entering the workforce 30:58 – Ashley & Amelia speculate on the future and necessary systemic changes 33:31 – Purpose, Meaning, and Trust 37:07 – Final thoughts from Ashley & Amelia FULL SHOW NOTES: https://www.avivconsulting.com/cnf129