Aaron Hurst is the CEO and co-founder of Imperative, a peer-coaching platform that unlocks the power of peers to support and help each other become increasingly more effective and fulfilled. Aaron is an expert on the science of purpose at work and the author of The Purpose Economy. As the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn Influencer In this episode, Aaron and Aviv engage in a dialogue on the inquiry of purpose. Aaron breaks down the different distinctions between purpose, meaning and fulfillment and shares best practices for cultivating a purpose mindset. Aviv and Aaron examine the idea that learning and thriving at work is contingent on engaging in meaningful dialogue and fostering robust relationships. Finally, Aaron speculates on the future of work and how it will change in the coming decades to give workers more autonomy and more connection opportunities. 00:51 – Aviv introduces today’s guest, Aaron Hurst who shares what he enjoys the most about his work and why and the inspiration to launch the Taproot Foundation 08:50 – The insight that catalyzed Imperative 12:09 – Core principles of Purpose Inquiry and Discovery 15:08 – Purpose, meaning and fulfillment and the significance of happiness and joy 20:26 – Cultivating a purpose mindset and the religious and spiritual aspects of purpose 23:04 – The peer coaching process explained 29:12 – Imperative’s business model 31:53 – Promoting and encouraging authenticity 33:01 – Aaron speaks to how he’s been changed through the experience of launching Imperative 34:49 – Aaron’s entrepreneurial origin journey 39:51 – Aaron’s creative process  44:11 – Aaron speculates on how the world of work will change in the coming decade 46:35 – How to address gaps in purpose and connection 56:08 – Advice Aaron would give to his twenty-five-year-old self 56:58 – The two insights Aaron values above all else 57:58 – Final words of wisdom from Aaron FULL SHOW NOTES: https://www.avivconsulting.com/cnf112