Saying no to unfit clients, knowing and charging your worth, and productizing your services are your crucial foundation to success. Being open to reevaluating and challenging the rules you set for yourself, especially in areas like pricing, will unlock greater business potential. Today, we're joined by the incredible Robin Waite – public speaker, bestselling author, and business coach. Discover Robin's journey from running his own design studio for over a decade to the transformative mindset shift that propelled him towards seeking business mastery. In this episode, we unravel the secrets of productizing services, charging more, strategically positioning yourself in the market, and the importance of having enough mental capacity for decision-making. Robin shares what he learned from building a successful agency; he emphasizes the need for a scientific approach to business and understanding why clients need your services. Covered in this episode: How courage is about taking action towards achieving goals, despite the fear of potential consequences. Fear of rejection and fear of failure are common barriers to taking the first step in business. Recognising that the worst outcomes in business are not life-threatening—either not making enough money or looking less successful—can help overcome the fear of rejection and failure. Saying no to unfit clients and making necessary changes are normal challenges for established businesses, which actually lead to growth. Increasing prices can be a courageous decision that leads to higher profitability and better clients. The value of learning through input and repetition for success. Asking for help and seeking guidance from mentors or coaches is essential for personal and business growth. I hope you find this episode valuable. If so, remember to hit the subscribe button for more content like this.   LEARN MORE Robin Waite - https://www.robinwaite.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Robin Waite on LinkedIn - https://linkedin.com/in/robinmwaite Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam