If you want your creative work to have more of a positive impact on the world, but find yourself worrying if it will pay well, then this episode is for you. In this client case study, we explore how Colin grew his studio by niching down and only helping businesses that he really cared about. In this candid and authentic conversation, Colin shares the struggles of building an agency that did more than just pay the bills. We delve into strategies around pricing, client acquisition, and project fulfilment. Covered in this episode: What to do when your studio hits a business plateau. The power of a niche and how it allows you to cut through the noise. How to increase a client's budget without using salesy tactics. Building a value-first approach to prospecting. LEARN MORE Few and Far - https://www.few-far.co/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Colin Grist on LinkedIn - https://www.linkedin.com/in/colingrist/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/roadmap-few-far LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam