How to make the transition from being just a freelancer to becoming a studio owner? Erik Herrström, the visionary behind Studio Herrström, takes us through his journey from working as a freelancer, collaborating with giants like Spotify, Beats by Dre, Sony Music, Nike, and Google, to establishing his own studio. With over a hundred industry awards, Erik's expertise is undeniable. Yet, the path to owning a studio, building a team, and achieving business autonomy was filled with challenges, fears, and pivotal moments of growth. In this episode, Erik shares his initial struggles with setting prices, the overwhelm of managing projects single-handedly, and his battle against imposter syndrome. This episode is packed with advice for freelancers who are tired of working alone and want to build a small team and grow their business. Erik emphasizes the power of focusing on a specific niche, the importance of asking for advice, and changing the way he sold his services, which all played a big part in making Studio Herrström the success that it is. COVERED IN THIS EPISODE: How to go from a mere freelancer to a studio owner who can live life on their terms. How to overcome imposter syndrome and the fear of transitioning to something new. Why niche specialization is key to business clarity and landing clients with ease. How to leverage industry experience and awards to build credibility and authority. The role of mentorship and community when growing a creative business. LEARN MORE Studio Herrström - https://www.studioherrstrom.com/ Creative Life - https://www.mattessam.co.uk CONNECT Erik Herrström on LinkedIn - https://www.linkedin.com/in/erikherrstrom/ Follow Studio Herrström on Instagram - https://www.instagram.com/studioherrstrom/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LObB LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam