Cedric Devitt is the Chief Creative Officer at Big Spaceship, a New York based independent agency with a client list that includes JetBlue, Starbucks and Google. Cedric is an industry veteran whose accolades include helming MRY as social media agency of the year, and also founding the US Air Guitar Championships. In this episode, we talk about the importance of resiliency as a creative thinker, finding the magic in the room through reduction and the necessity of fusing brand and product.