Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways Emily generated nearly $450,000 in her first two years on Etsy. Q4 is crucial for print on demand sellers, with sales often doubling. You don't need to sell holiday-specific items to succeed. Personalization can significantly boost sales and customer satisfaction. Customer service is vital during the busy holiday season. Investing in your shop year-round is key to success. Ornaments and gift-friendly items can be great alternatives to apparel. Setting clear shop announcements can help manage customer expectations. Sales peak around Black Friday and remain high until early December. Planning for post-holiday sales is essential for continued success. Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/