It's time to talk about some likely neglected parts of your revenue engine, and how they help you turn dreams into reality. In this episode, Warren and Lupe are joined by Eddie Reynolds, CEO and Revenue Operations Strategy Consultant at Union Square Strategy, and host of the RevOps Corner podcast. They tackle the topics with no easy answers including: why we don't do things we know are important, why planning, testing and proving with data are fundamental to whole-of-businesssuccess, the art of getting leadership buy-in on that, aligning your revenue silos, the perils of cold outreach, where RevOps fits into the C-Suite, and the barriers that tops people from doing things differently. 🔗 LINKS Connect with Eddie on LinkedIn, or at the Union Square Consulting website. You'll also find Union Square Consulting on YouTube and TikTok. Listen to the RevOps Corner podcast here. You'll find Warren and Lupe on LinkedIn too. Be CRO-ready from day 1 with Warren's CRO Accelerator course here.