What's Different About Selling A Service, With Greg Lewis
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Description
What's fundamentally different about selling a service vs selling a product? Let's find out.
In this episode, Warren and Lupe are joined by Greg Lewis, Chief Growth Officer - Communications at Syneos Health Communications. They take a deep dive on what's different about selling a service vs a product, from go-to-market strategy to the sales cycle. They also cover the value of relationship building, and how to insulate your sales function from staff turnover.
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