Welcome to the CRO Spotlight Podcast! In this episode, we dive into the world of chief revenue officers and organizational growth with a focus on goal setting and OKRs. Our guests, Paul Niven and Chris Wollerman, bring a wealth of experience in strategy execution and performance measurement, offering valuable insights for managing growth and complexity. From the importance of customer-centric strategic planning to the challenges of aligning culture in mergers and acquisitions, our speakers shed light on key issues facing businesses today. Join us as we explore the crucial role of goal setting in driving engagement and performance, and learn from the experts about overcoming barriers to growth and ensuring customer satisfaction leads to financial success. 00:00 Warren Zena hosts CRO Spotlight podcast episode.03:39 Engineer turned entrepreneur, built successful tech company.09:28 Misaligned focus affects organization and customer satisfaction.12:53 Focusing on few key goals enhances alignment.16:03 Balancing operational whirlwind with strategic contributions is crucial.20:11 Startups face challenges, but can still succeed.21:27 Money brings conflicting perspectives and management challenges.27:17 "Login vs. sign up: product decisions matter"28:36 Companies should prioritize customers' best interest, alignment.34:28 CRO role comes from sales due to success.36:54 Platform focuses on people and performance.41:30 OKRs need champion and dedicated team.43:21 Technology enables strategy and goal setting. Jumping in is not the way.45:34 Regular refreshers help with changing personnel positions.