Join Warren Zenna, founder and CEO of the CRO Collective, in another episode of the CRO Spotlight Podcast. This week, Warren engages in a thought-provoking discussion with Joe Zappa, founder of Sharp Pen Media, specializing in marketing strategy, content, and PR for ad tech and mart tech companies. In this episode, Warren and Joe delve into the intricacies of the digital advertising ecosystem, exploring pressing issues such as the evolving role of the chief revenue officer (CRO), the intersection of marketing and revenue functions, and the reevaluation of ad tech promises. From dissecting the challenges of attribution in proving ad effectiveness to addressing concerns surrounding privacy and surveillance marketing, Warren and Joe offer valuable insights garnered from their extensive experience in the industry. Discover how the proliferation of programmatic advertising has given rise to complex issues such as ad fraud, brand safety, and consumer privacy, prompting brands and advertisers to reassess their strategies and adopt more transparent and ethical practices. With a keen focus on building brands and fostering meaningful customer relationships, Warren and Joe provide actionable strategies for navigating the ever-changing digital advertising landscape. Whether you're a seasoned marketing professional, a CRO striving for success, or an entrepreneur seeking to elevate your brand's presence, this episode offers invaluable perspectives on harnessing the power of digital advertising to drive sustainable business growth in today's dynamic marketplace. Tune in now to stay ahead of the curve and unlock new opportunities in the realm of digital advertising and revenue optimization.