In this episode of the CRO Spotlight podcast, host Warren Zenna sits down with Roee Hartuv, a senior consultant at Winning by Design, to delve into the complexities of revenue leadership. Warren and Roee explore the critical balance between process-driven strategies and the essential leadership qualities needed to drive successful revenue operations. Through an engaging and insightful conversation, they discuss how recurring revenue models require more than just systems and processes—they demand the right leadership to ensure these frameworks are effectively implemented and sustained. Roee shares his unique journey from a sales engineer focused on improving processes to becoming a consultant who helps companies optimize their revenue strategies. He reflects on the pivotal moments and influences that shaped his approach, emphasizing the importance of scientific methods in sales alongside the more intuitive, artistic aspects of the profession. This episode provides valuable insights for sales and marketing leaders aspiring to the CRO role, as well as founders seeking to understand what makes a successful revenue leader. Warren and Roee also tackle the challenges of change management within organizations, highlighting the need for strong leadership to guide and support these transitions. They discuss practical strategies for diagnosing root causes of revenue issues and the importance of having the right leadership in place to steer the company through necessary changes. Tune in to gain a deeper understanding of the dynamic interplay between leadership, process, and success in the revenue operations space.