In this episode of CRO Spotlight, host Warren Zenna, CEO of the CRO Collective, sits down with Daniel Frailey, a dynamic leader who has navigated an unconventional path to success. Starting with an early exposure to the business world through his family's sales company, Daniel initially set his sights on a career in medicine. However, he soon discovered his true passion lay in the realm of sales and business development, leading him to pivot towards a business-focused career. Daniel shares his journey from enterprise sales roles to founding his own sales consulting firm, where he specializes in helping startups develop effective sales and revenue strategies. His unique perspective, shaped by a blend of hands-on sales experience and entrepreneurial spirit, offers valuable insights into the challenges and opportunities in the sales landscape. Daniel’s story is a testament to the power of adaptability and the importance of following one's passion. Currently, Daniel is at the forefront of educating the next generation of sales leaders as he leads the CRO course at the University of Chicago. In this episode, he delves into the significance of education in sales, the evolving role of the Chief Revenue Officer, and the critical skills required to thrive in today’s competitive market. Whether you're a seasoned sales professional or an aspiring entrepreneur, Daniel's experiences and advice provide a roadmap for achieving success in the ever-changing world of sales.