In this engaging episode of the CRO Spotlight podcast, host Warren Zenna sits down with Peri Shawn, CEO of the Coaching and Sales Institute. The conversation delves into the transformative power of sales training and effective coaching techniques, exploring how Peri's unique methodology enhances sales effectiveness and overall human performance. Through real-life examples and compelling anecdotes, Peri shares her journey from high school teacher to a leading expert in sales coaching, revealing the secrets behind her success. Peri's innovative approach stems from her deep belief in the untapped potential within every individual. By focusing on uncovering and addressing performance blocks, she has helped numerous corporations elevate their sales teams' capabilities. Her story about Jim, a struggling student who became an honor roll achiever and eventually a teacher, highlights the profound impact of tailored coaching and whole-brain learning techniques. This episode is packed with insights into how personalized training can lead to remarkable improvements in both academic and corporate settings. Additionally, Peri discusses her latest venture into AI, developing a product designed to act as a sales mentor and partner. This cutting-edge tool combines her extensive research and practical experience to offer tailored advice and strategies for sales professionals. Tune in to learn more about Peri's fascinating journey, her innovative methodologies, and how they can be applied to achieve extraordinary results in the world of sales and beyond.