Winc is a unique winery in that they make over 100 individual SKUs of wine from around the country at a range of price points. On top of that, their direct-to-consumer first model and mass utilization of Digital marketing mixed with a heavy dose of customer feedback has enabled them to continue to craft wines that their audience is looking for. With a 684% increase in new member sign ups between March 15 2020 and March 28 2020 and an 80% increase in revenue in March over February, the company is seeing some incredible growth. Previous to founding and growing Winc with his partners, Brian founded successful finance and fashion startups. Additionally, he created the wine program for the tech-enabled Clo Wine in New York and founded the millennial cult brand Jolie Folle rosé. SEE THE SHOW NOTES HERE: https://crupodcast.com/show/reimagining-the-path-from-grapes-to-glass-with-brian-smith GET 10% OFF FROM EPISODE SPONSOR, BRICK & MORTAR AND DELTA WINES WHEN YOU SHOP NOW! ENTRE CODE CRU AT CHECKOUT. LEAVE A REVIEW ON APPLE PODCASTS