Jeff Meisel is the Vice President of Brand Development for Long Meadow Ranch based in St. Helena, California. Jeff oversees all things marketing and development across Long Meadow Ranch, Farmstead Restaurant, Hunt & Harvest, and Stony Hill. We chat about Jeff’s story and career in the wine industry thus far, his learnings, and dig into how the Long Meadow Ranch umbrella brand works to engage with customers across marketing channels, platforms, and in real life, along with the specific strategies and tools that they implement do grow the brand across its many product offerings. Learn more about Jeff and Long Meadow Ranch with the show notes at https://crupodcast.com/show