Have you ever witnessed an artist wield the tenacity of a CEO while orchestrating their creative vision?  Our insightful guest, Churen, invites us into a world where brushes meet business acumen, unraveling the complex tapestry of being an entrepreneur in the realm of art. As we navigate the hurdles and triumphs of personal branding and the multifaceted roles artists embrace, we uncover the delicate art of distancing oneself from one's creation to foster a sustainable practice.  Churen's journey of self-discovery and dedication echoes across disciplines, revealing the paradoxical dance of immersion and objectivity in mastery.  The symphony of life is composed of myriad notes, each resonating with the timbre of our experiences, and this episode resonates with that very melody. Churen's narrative crescendos from the disciplined pursuit of piano to the existential reflections on identity accompanying artistic expression. Like a maestro conducting the orchestra of self, we traverse the transformative power of performance and the intricate process of shaping an artist's legacy. It's not just about the notes played; it's about the life lived between each measure. Envision a classical concert infused with the spectral wonders of augmented reality, where the timeless beauty of tradition waltzes with the pulsing innovation of tech. Churen gives us a glimpse into the alchemy of blending classical music with AR to craft immersive experiences that defy convention. We venture through the mind of a composer balancing the dual act of performance and creation, touching on gender dynamics and societal norms through the universal language of music. Prepare to be enthralled by a dialogue that promises to etch a new lineage in the annals of classical music — where past, present, and future converge in harmony.