Co-founders Hosain Rahman and Alex Asseily, and Chief Creative Officer Yves Behar, recount the meteoric rise and fall of Jawbone. One of the most innovative companies of the mid 2000s, Jawbone pioneered wearable technology with UP, the first wrist-worn fitness tracker, and revolutionized sound with Jambox, the first smart wireless speaker. In one of the most dramatic turns in Silicon Valley history, the company went from a nearly $4 billion valuation to liquidation. This cautionary tale provides valuable lessons that are more relevant now than ever. Host: Roelof Botha, Sequoia Capital  Featuring: Hosain Rahman, Alex Asseily, Yves Behar Transcript: https://www.sequoiacap.com/podcast/crucible-moments-jawbone/ Learn more about your ad choices. Visit podcastchoices.com/adchoices