Video is a strategic digital marketing tool and it's critical you have a strategic vision for your video assets. Not only does it help to know what you want to produce, but also how you're going to produce your video so you can turn your project into a cost-effective tool that can be used in multiple places on various digital platforms. In this podcast, Ed Heil shares his insight on the types of video to produce to bolster your online marketing efforts and tips for maximizing your video budget.