Columbine Country Club has experienced exponential growth over the last 3 years due to what Director of Sales and Marketing Leader, Robert Cuillard says is a "sales culture" at the club. After a 7-year decline, Columbine has a new clubhouse and a full membership. What's more, Cuillard also has an annual marketing budget in excess of $400,000 - a number not often associated with private clubs. He's accomplished this by taking 11 percent of all new member initiation fees and earmarking that for marketing.