You want a younger membership yet you need to retain your existing legacy members. Each demographic values things like luxury, status, and relaxation differently. While some of your older members may go to the club to get away from work, your younger members may want a place to hunker down and treat the club as a second home or office. In this episode of Crushing Club Marketing, Amy Lynch, CEO of Generational Edge breaks down all you need to know about marketing to different generations.