Getting your club to buy into social media and participate with meaningful content is difficult. Chris Tritabaugh, Superintendent at Hazeltine National is elevating his club's prominence, engaging members and building his personal brand through his Twitter. Chris started his account in 2009 when Twitter had established itself for those "in the know", but for most people in the club space, it was perceived as risky. Tritabaugh began setting fire to a community of avid golf fans and turf experts.